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  • Food Palatability, Product Usability, and Preference; An Approach from Psychology and Neuroscience.

Food Palatability, Product Usability, and Preference; An Approach from Psychology and Neuroscience.

update:2015-10-15
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Features
My research interest is peoples' perception of external stimulus. Based on these researches and our knowledge, I can offer you an idea of the products that give consumers satisfaction. Also on the basis of psychological and neuro-scientifc experiences and knowledges, I can offer you a transdisciplinary approaches on human perception, cognition, emotion and decision making.

Targeted Application(s)/Industry
Marketing and developing of the products such as foods, beverages, fabric softeners, perfumes, body deodorants etc. The knowledges and research tools are also useful in regulating the malodor in the air pollution, in developing the public services and in elevating public quality of life.

Researchers

Department of Psychology, Graduate School of Arts and Letters

SAKAI, Nobuyuki , Professor
PhD of Human Sciences

Keywords

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